Oshawa, Ont. (Feb. 27, 2026) — GM Canada employees, dealers, friends and family members are coming together once again this Saturday, Feb. 28, to support the annual Coldest Night of the Year (CNOY) campaign, raising funds and taking part in the traditional two- and five-kilometres walks in Oshawa, Ingersoll and St. Catharines to raise awareness of homelessness and hunger in communities across Canada.
This year, GM Canada raised more than C$80,000 to support local charities, including Start Me Up Niagara, United Way Oxford’s Ingersoll Transition House, and The Refuge Youth Outreach Centre in Oshawa, helping deliver warm meals, housing support, social work services, and emergency assistance to individuals and families facing immediate need during the coldest time of the year.
Thanks to the commitment of hundreds of employees and dealers, GM Canada has become a significant supporter of the Coldest Night of the Year, helping raise hundreds of thousands of dollars over the years to fund critical services for individuals facing hardship across the country.
“The generosity of our people and showing up for our communities are core to our culture at GM Canada,” said Jack Uppal, president and managing director of GM Canada. “Our plant teams are often at the heart of these efforts, with employees working alongside dealers and local partners to support the places they call home.”
“CNOY began as a small winter walk 16 years ago and GM Canada was there early and often. It's been incredible and substantial support, year after year,” said Brian Carney, CEO, Blue Sea Foundation. “What we’re seeing in Oshawa, Ingersoll and St. Catharines is exactly what this campaign is about. So, we’re deeply grateful for their leadership, their big hearts and the generous example they set across the country.”
About Coldest Night of the Year
The Coldest Night of the Year is a nationwide, community-driven initiative organized by the Blue Sea Foundation that brings tens of thousands of Canadians together to step outside the warmth and comfort of home in a powerful show of solidarity with people in need. The initiative raises donations in support of local charity partners, funding critical programs and services that provide care, dignity and support to vulnerable individuals and families within their communities.