General Motors’ OnStar Unveils New Brand Identity, Expands Services as Company Ushers in New Era of Safety Services

OnStar expands its digital safety subscription services with the launch of OnStar Guardian for motorcycles


Oshawa, Ont. (July 21, 2022)  — General Motors’ OnStar today announced a new brand identity, ushering in the next generation of what safety and security means to its Members and the community. As the world continues to shift, the need for safety changes with it. And as a leader in safety services for more than 25 years, OnStar is once again innovating to make sure safety services are accessible for all.

As part of this next chapter, OnStar is launching a modern, simpler design that represents its commitment to elevating the standards of safety and security services, both inside and outside of the vehicle. What began as a button in GM vehicles has become so much more. Now, safety services are being expanded to motorcycle riders.

OnStar Guardian is expanding access today for motorcycle riders, providing them 24/access to Emergency Advisors1 and tailored Roadside Assistance2. This service is available to all OnStar Guardian Members in the U.S. and Canada. For motorcycle riders, the app can:

  • Use smartphone sensors to detect when a Member is riding or driving and can determine when a change in acceleration occurs, signaling a crash. 
  • Notify an OnStar Emergency Advisor, who can triage a situation, contact First Responders and provide medical assistance until help arrives. 
  • Provide Roadside Assistance for Members who own motorcycles, including help when they need gas, a jump or a tow (additional charge). 

“OnStar’s new identity and logo kicks off a new era for the brand and how we are innovating to make our promise of safety and security services available to more people,” said Jeff Massimilla, Vice President of OnStar Safety and Connectivity at GM. “These latest expansions, as well as our work with the public safety community to advance new technologies, illustrate how GM is delivering on its promise to becoming a software innovator and building on our subscription services expertise.”

In 2021, OnStar made the OnStar Guardian app available to anyone in the U.S and Canada with an eligible paid plan and a compatible smartphone. This means Members can take the promise and added protection of key OnStar safety services with them right on their smartphone3

Anyone can download OnStar Guardian and sign up for the service today through the Apple App Store and Google Play4. For those without a GM vehicle, a standalone subscription is available to anyone in the U.S. and Canada. OnStar Guardian is currently available to OnStar members in the U.S. and Canada who are enrolled in a Safety & Security Plan. More information can be found at 

OnStar is here to help in familiar ways and new ones. And while they offer a wide array of services, while innovating to develop new products, there is a single driving force behind each: the belief that everyone deserves added peace of mind. And OnStar aims to create new ways to make sure that’s a reality.

General Motors of Canada is headquartered in Oshawa, Ontario and is part of a global company that is committed to delivering safer, better and more sustainable ways for people to get around. In Canada, General Motors markets ChevroletBuickGMC and Cadillac vehicles through our strong Canadian network of dealers, as well as OnStar services. More information can be found at or by following @GMCanada on Twitter and Instagram.

1. Certified by the International Academies of Emergency Dispatch.

2. Roadside assistance services are provided by Allstate Roadside Services for passenger vehicles (cars and trucks) and motorcycles only. Limitations and restrictions apply. Towing services have additional fees.

3. U.S. and Canada only. Available on select Apple and Android devices. Mobile Crash Response services are intended for use in select vehicles only and can connect automatically on Android devices only. Service coverage varies with conditions and location. Service availability, features and functionality vary by device and software version. OnStar Guardian service plan (standalone plan, add-on plan or plan that includes the service), cell reception, GPS signal, and device data connection required. Terms apply. Device permissions are required for app to operate properly. OnStar links to emergency services. Device and app may not transmit all crash data. Pricing and availability subject to change. You may cancel at any time by calling 1.888.4ONSTAR (1.888.466.7827).

4. Apple, the Apple logo, iPhone and Siri are trademarks of Apple Inc., registered in the U.S. and other countries and regions. App Store is a service mark of Apple Inc., registered in the U.S. and other countries.

Google Play, the Google Play logo and Google Assistant virtual personal assistant are trademarks of Google LLC.

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OnStar Guardian for motorcycles