Cadillac Opulent-Velocity Concept interior
Front 3/4 view of Cadillac Opulent Velocity concept vehicle with open butterfly doors.

Cadillac Reveals Opulent Velocity Concept: The Future of All-Electric Luxury Performance

2024-08-16


  • Ultimate expression of a zero emissions hypercar luxury performance
  • Two distinct user experiences – Opulent and Velocity
  • Enabled by Autonomous Drive technology and next-generation Augmented Reality Heads-Up-Display (AR HUD)
  • 2+2 Coupe with self-opening butterfly doors

DETROIT— Today Cadillac introduced the Opulent Velocity1 concept vehicle, a pure expression of innovative design and prestigious performance.  By combining advanced technology with bespoke luxury, the concept represents the future vision of electric performance for Cadillac V-Series.

A pioneer in EV and self-driving technology, Cadillac utilizes both innovations to create two dynamic extremes in Opulent Velocity1.

“Opulent Velocity1 is an experience-based design study,” says Bryan Nesbitt, executive director, Global Cadillac Design. “It's the future vision of luxury performance, incorporating Cadillac’s leadership in hands-free driving capabilities, electrification and performance excellence. Opulent Velocity expresses the most artful integration of technology, luxury and exhilaration characterized by Cadillac’s halo V-Series variants, and future electrification design expressions.”

Opulent: Luxury of Time  

The Opulent experience imagines the personal freedom that full autonomous mobility could enable. Level 4 autonomous capability creates a hands-free immersive experience through multi-sensory modes that promote solace and respite. These modes are accessible via a full widescreen display and Augmented Reality Head-Up Display (AR HUD).

Cadillac referenced research into scientific beta waves during the development of Opulent Velocity to understand how specific sounds and lights can promote positive brain activity and tranquility. It then leveraged these findings throughout the cabin, incorporating curated art, entertainment, ambient light therapy, and wellness recovery themes to submerge users in a personal hands-free oasis.

Velocity: Art of Exhilarating Performance

The Velocity experience provides the user with the maximum thrill of a hypercar, while keeping the sense of luxury that has become synonymous with Cadillac V-Series.

Triggered by the touch of the multi-functional controller, Opulent Velocity1 transforms from autonomous mode to Velocity experience.  Once Velocity is activated, the steering wheel and pedals present themselves and the user is prompted to take hold of the wheel. The concept’s front seats saddle the cantilevered Y-shaped console and are mated directly to the door, this helps secure the driver for high-speed maneuvering.

The velocity experience is inspired by Cadillac’s Blackwing track-proven engineering, the ultimate in luxury performance. Incorporating an authentic track experience, the Velocity mode conceptualizes a “Ghost Car” function, serving as the vehicle user guide. This mode presents a competitive driving course, that allows drivers to improve their lap times or compete against peers on various designated tracks.

Furthermore, Velocity mode visualizes the capability to dictate driving enhancements, including road overlays, active information about road conditions, and complete control overactive aero and suspension dampening settings.

Iconic profile and hypercar exterior

True to the aesthetics found on Cadillac’s V-Series.R hybrid racecars, Opulent Velocity1 shines with a dramatic draped surface and clean modern appearance in a low silhouette and tucked front fascia. The front and rear entry and egress opening is enabled through beautiful distinct large butterfly doors, while the exterior subtle transitions and controlled surfaces celebrate its bold graphics and proportions.

Cadillac’s vertical lighting signature explores crystal fluted detailing, seen on the infinity rear tunnel lighting connecting to the interior, and further compliments the vehicle’s bold vertical taillamps. The evolution of Cadillac’s lit badge features a 3D lit grille, emphasizing the synergy between jewelry, sophistication, and technology. Adding to the bold and luxurious appearance, the exterior is painted in a light Gilded Pearl hue that is both soft and elegant.

“Opulent Velocity1 is a futuristic design study of exceptional design, and performance dynamics,” said Magalie Debellis, Manager – Cadillac Advanced Design. “It conceptualizes a holistic consideration of all elements and senses, showcasing a perfect marriage of hypercar personality with luxury execution and revered opulence. It’s a signal to the world that Cadillac intends to lead in electrified luxury performance”.

Artful integration and user experiences

The sophisticated interior welcomes clients, immediately enveloping them in a world of elevated luxury and user experiences. The spacious interior includes a clean and uninterrupted flow enabled by wrap around draped surfaces that move from rear to front, with all elements appearing suspended.

Cadillac’s study of artful integration is pronounced with next generation technology, seen on the 3D information-enabled widescreen display, a fully digital cockpit, racing inspired Y-shaped steering wheel, voice command, and an intuitive infotainment system.

Progressive and intentional colour, materials, and finishes

Meticulously crafted with the latest developments in colours, materials, and finishes design (CMF), Opulent Velocity1 represents a vision of unexpected CMF to create an all-new V-Series identity. It demonstrates a palette embracing design heritage and future possibilities.

The interior color, “Selene” compliments the vehicle’s bold persona in a metallic dark blue, signaling track performance capability. Craftmanship is expressed in the metal “artistic brush finishes and hard torched painting techniques that create ombre hue color tones.

Using 3D printing technology, the pattern across the interior represents precision and speed using a linear two-toned embroidery with prismatic embellishments, echoing the lighting choreography within the vehicle, and signature V-Series precision. The cool-toned flax fibers, which sit under a veil of tinted silver pearl flakes captures the essence of the lightweight performance material with an opulent execution.

By melding the precision of digital fabrication with the meticulous attention to detail inherent in traditional craftsmanship, elegant tones complimented by vividly modern hues, the Opulent Velocity1 concept is a testament to the endless possibilities that arise when we embrace the convergence of past, present, and future.

Pure Expression of the Future

Opulent Velocity1 demonstrates the evolution of Cadillac’s revered sense of opulence, while envisioning a zero-emission expression of performance and modern luxury leadership.

Visit www.cadillaccanada.ca for more information.

1Opulent Velocity is a concept and is not currently advertised as a production vehicle.

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