GM is the Canadian Sales Leader for the second year in a row Driven by Historic EV Sales
Record sales for Cadillac & GMC brands and highest Market Share since 2010
2025-01-03
Oshawa, Ont. (January 3, 2025) – GM Canada is the industry market share leader for 2024 for the second year in a row, capturing 15.4 per cent of the market with 294,315 vehicles sold and an 11.9 per cent sales increase.
GM Canada had its best EV sales year in history after releasing four new EV models in 2024: Chevrolet Equinox EV, Cadillac Escalade IQ EV, Chevrolet Silverado EV and the GMC Sierra EV. Sales of gas-powered vehicles also remained strong, led by sales of small SUVs, which rose 12 per cent over the previous year. Cadillac and GMC both celebrated their best total sales years in Canadian history.
“It was another banner year for GM Canada leading the industry with 15.4 per cent share and closing in on the top spot for EV sales in Canada,” said Shane Peever, VP Sales, Service and Marketing for GM Canada. “A huge thanks to the GM team and our dealer partners across the country for delivering outstanding vehicles and technologies that our customers love. With even more new EV and gas-powered models coming to market in 2025, GM is poised for growth with the industry’s best line-up to meet the needs of every Canadian driver.”
CY24 Total Sales Highlights
- Chevrolet, GMC and Cadillac EV sales up 109 per cent over 2023
- Chevrolet sales up 13.8 per cent – Best Sales Year since 2018
- Buick sales up 43.7 per cent – Best Sales Year since 2005
- Cadillac sales up 7.0per cent – Best Sales Year in History
- GMC sales up 4.2 per cent – Best Sales Year in History, breaking 100,000 in sales for the first time
- Light Duty truck sales up 8 per cent led by Chevrolet Silverado up 5 per cent, and GMC Sierra up 11 per cent
- Small SUV sales up 12 per cent led by the Chevrolet Trax and Buick Envista
About General Motors Canada
General Motors of Canada is headquartered in Oshawa, Ontario and is part of a global company that is committed to delivering safer, better and more sustainable ways for people to get around. In Canada, General Motors markets Chevrolet, Buick, GMC and Cadillac vehicles through our strong Canadian network of dealers, as well as OnStar services. More information can be found at www.gm.ca or by following @GMCanada on X and Instagram.
